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Investing in Ski Resorts: Japan’s Growing Winter Tourism Market

Writer's picture: David LakeDavid Lake




Japan’s world-class ski resorts, particularly in Hokkaido and Nagano, present a lucrative opportunity for real estate investors. With the rise of winter tourism, these properties are gaining attention globally.


Why Invest in Ski Resorts?


  1. Increasing Tourism:Japan welcomes millions of tourists annually, with ski enthusiasts flocking to areas like Niseko and Hakuba.

  2. High Rental Demand:Seasonal rentals are in high demand, particularly for luxury chalets and boutique lodges.

  3. Year-Round Appeal:Many ski resorts double as summer retreats, attracting hikers and nature lovers.


Challenges in Ski Resort Investments


  • Seasonality:Income may fluctuate outside peak winter months.

  • Maintenance Costs:Snow removal and upkeep can be expensive.

  • Local Regulations:Zoning laws may restrict property modifications or commercial usage.


How to Get Started


  • Partner with local real estate experts to identify high-potential properties.

  • Consider dual-use properties that appeal to both winter and summer travelers.

  • Leverage Airbnb to capitalize on the short-term rental market.


How Old Houses Japan Can Help


We help you find and renovate traditional akiya properties ideal for creating a unique Airbnb experience.

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