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The Best Cities in Japan for Airbnb Investment

Writer's picture: David LakeDavid Lake



Japan’s tourism boom has created opportunities for Airbnb hosts, but some cities are more profitable than others. We get asked all the time what are the best citied for Airbnb investment, so here’s a simple breakdown of the top locations for short-term rental investments.


1. Tokyo


  • Pros: High tourist demand, international appeal, and diverse neighborhoods.

  • Cons: Strict regulations and high property prices.

  • Tip: Focus on business districts for year-round bookings.


2. Kyoto


  • Pros: World-renowned cultural sites and steady tourist flow.

  • Cons: Strict zoning laws and licensing requirements.

  • Tip: Invest in licensed properties or explore exemptions in less-restricted zones.


3. Osaka


  • Pros: Lively nightlife, lower property costs, and lenient regulations compared to Tokyo.

  • Cons: Seasonal fluctuations in demand.

  • Tip: Target neighborhoods near Universal Studios or Namba.


4. Hokkaido (Sapporo)


  • Pros: Popular for winter sports and nature tourism.

  • Cons: Seasonal demand and remote location.

  • Tip: Market properties as ski retreats or summer getaways.


5. Okinawa


  • Pros: Tropical appeal, growing international interest, and lenient laws.

  • Cons: Potential weather-related risks like typhoons.

  • Tip: Highlight proximity to beaches and marine activities.


How Old Houses Japan Can Help


We guide investors in identifying the best cities for Airbnb properties, ensuring compliance and helping you capitalize on tourism demand.

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